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Invest In Women

Accelerate Progress


A crown of Confidence and gentleness while turning history into her story of empowering women. The reason to build a path for her success and empowerment is possible through investing in women which is a call to action to address the persistent challenges hindering gender equality and women's empowerment.


In the words of Former President APJ Abdul Kalam "Empowering women is a prerequisite for creating a good nation, when women are empowered, society with stability is assured. Empowerment of women is essential as their thoughts and their value systems lead to the development of a good family, good society and ultimately a good nation”.This reminds us that Investing in women is not only a moral imperative but also a strategic imperative for building a more equitable and prosperous world.


Why Invest In Women?


Globally, investment in women falls short, with a $360 billion deficit in funding needed to address the specific needs of women. Investing in women is not only a matter of social justice but also smart economics. Studies have consistently shown that empowering women leads to positive outcomes for communities, economies, and societies as a whole. When women are given equal opportunities to participate in the workforce, access education, and lead businesses, they drive economic growth, foster innovation, and contribute to poverty reduction. Women with exemplary skills and resilience have achieved significant milestones, breaking barriers in various sectors. Droupadi Murmu's historic presidency, Arundhati Bhattacharya's influential role at SBI, and Falguni Nayar's ascent to self-made billionaire status exemplify these achievements.


There are various ways individuals, organizations, and governments can invest in women to accelerate progress:

  1. Financial Investment: Providing funding and capital to women-owned businesses, startups, and social enterprises can help them grow and scale their operations. Venture capital firms and impact investors can play a crucial role in supporting women entrepreneurs and innovators.

  2. Education and Skill Development: Investing in girls' education and vocational training programs can empower them with the knowledge and skills needed to succeed in their careers. Scholarships, mentorship programs, and STEM initiatives can help bridge the gender gap in fields traditionally dominated by men.

  3. Leadership Opportunities: Creating pathways for women to take on leadership roles in politics, business, and academia is essential for promoting gender equality and inclusive decision-making. Companies can implement policies that promote women's advancement to senior management positions and boardrooms.

  4. Healthcare and Well-being: Ensuring access to quality healthcare, reproductive services, and maternal care is essential for women's well-being and economic empowerment. Investing in women's health not only saves lives but also boosts productivity and economic growth.

  5. Supportive Policies and Initiatives: Governments and policymakers can enact laws and policies that promote gender equality, such as equal pay for equal work, paid parental leave, and affordable childcare. Companies can also implement family-friendly policies that support work-life balance and flexibility for employees.


Some examples of successful women-led businesses include:

  1. YouTube - Susan Wojcicki (CEO)

  2. General Motors - Mary Barra (Chairman and CEO)

  3. Lockheed Martin - Marillyn Hewson (Former Chairman, President, and CEO)

  4. PepsiCo - Indra Nooyi (Former Chairman and CEO)

  5. Advanced Micro Devices (AMD) - Lisa Su (President and CEO)

  6. Hewlett Packard Enterprise (HPE) - Meg Whitman (Former CEO)

  7. General Dynamics - Phebe Novakovic (Chairman and CEO)

  8. Spanx - Sara Blakely (Founder and CEO)

  9. Oracle - Safra Catz (CEO)

  10. In-N-Out Burger - Lynsi Snyder (Owner and President)


These businesses have been led by women who have made significant contributions to their respective industries, showcasing the impact of female leadership in the business world.


Many women juggle multiple roles, including those of employee, caregiver, spouse, and parent, often with limited support systems in place. This can lead to feelings of stress, burnout, and guilt as women strive to meet the expectations placed upon them both professionally and domestically. Additionally, women may face barriers in the workplace, such as unequal pay, limited opportunities for advancement, and inflexible work schedules, which further exacerbate the challenges of achieving work-life balance.


Women of the current generation have seen remarkable advancements compared to their predecessors. They enjoy greater access to education, with more opportunities to pursue higher learning and professional careers. In the workforce, women today are breaking barriers and entering fields previously dominated by men, although gender disparities persist in terms of pay and representation in leadership roles. Legal protections have expanded to safeguard women's rights in areas such as employment, reproductive health, and family law Despite this progress, challenges such as gender-based discrimination, violence, and systemic inequalities continue to affect women globally, underscoring the ongoing need for advocacy and policy reforms to achieve full gender equality.

Need for women entrepreneurship:

Despite lower participation rates in entrepreneurship than men, women entrepreneurs are an important untapped source of economic growth. Women entrepreneurship is required to create a more inclusive and equitable economy, drive economic growth and social development, and promote sustainability.

Several key strategies and solutions that women entrepreneurs can implement to overcome societal norms that may hinder their success:

  1. Networking and Mentorship: Building strong networks and seeking mentorship from successful entrepreneurs, both male and female, can provide valuable guidance, support, and opportunities for growth. Mentorship can help women entrepreneurs navigate challenges, access resources, and expand their professional connections.

  2. Confidence and Assertiveness: Women entrepreneurs can work on cultivating confidence and assertiveness in their business endeavors. Asserting oneself, speaking up in meetings, negotiating deals, and promoting one's achievements are essential skills for success in entrepreneurship.

  3. Challenging Gender Stereotypes: Women entrepreneurs can challenge gender stereotypes and biases by demonstrating their capabilities and expertise in their respective industries. By breaking stereotypes and proving their competence, women can earn respect and recognition for their contributions.

  4. Seeking Funding and Investment: Access to capital is crucial for scaling a business, yet women often face challenges in securing funding due to biases and discriminatory practices in the investment landscape. Women entrepreneurs can proactively seek out funding opportunities, pitch their ideas confidently, and leverage networks and resources designed to support women-owned businesses.

  5. Creating Supportive Work Environments: Women entrepreneurs can foster supportive work environments within their own companies by promoting diversity, inclusion, and gender equality. Implementing family-friendly policies, flexible work arrangements and mentorship programs can attract and retain talented employees while promoting a culture of collaboration and empowerment.

  6. Advocating for Change: Women entrepreneurs can advocate for policy changes and institutional reforms to address systemic barriers and promote gender equality in entrepreneurship. By participating in advocacy efforts, joining industry associations, and supporting initiatives that advance women's rights and opportunities, women entrepreneurs can contribute to broader societal change.

  7. Leading by Example: Finally, women entrepreneurs can lead by example and serve as role models for future generations of women in business. By sharing their stories, successes, and lessons learned, women entrepreneurs can inspire and empower others to pursue their entrepreneurial ambitions and overcome societal norms and barriers.


Implementing these strategies and solutions, women entrepreneurs can navigate and overcome the societal norms and challenges they may face, paving the way for greater success and impact in the world of entrepreneurship. By believing in their capabilities, embracing risks, and learning from mistakes, women can construct essential resilience, fostering a supportive community within the realm of finance.

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